How To Tips On Building Your Own Website Presence

10 Tips for Building an Effective Business Website

It always amazes us how many designers have little to no social media presence. Potential employers often treat a lack of social media pages as a sign that you are behind the times or maybe up to no good. We'll save that lecture for another blog post, but in the meantime, make sure that people can easily connect to your social pages through your website.

This is almost as important as providing an email address. Squarespace gives you the option to easily link your social media pages to your website. That way you can always be cross-promoting all of your work and all of your pages. If you already have a decent following on social media, use it to tell people about your upcoming website and get them excited for the launch.

Find a platform that's as design-centric as you are. There are loads of sites out there that offer a place to post your work. The key is finding the best fit for what you are looking to accomplish. When it comes to creating your own website, there are a handful of the important features to keep in mind as you build your own. If you're a creative-type, chances are much of your work will be visual. Make sure you consider the visual components and find something that reflects your unique style.

Squarespace offers customizable templates that will fit your any of your objectives, visually and professionally. Not only that, but there are useful features like a logo maker , access to Adobe Typekit , and integration with Getty stock images.

Web Presence Builder 11 - Getting Started Guide

One of the reasons why many of us put off building our own website for so long has to do with the fact that most options out there are filled with tedious work and headaches. Avoid sites that require extracurricular tech work on your end.

If that means paying a monthly fee for a service like Squarespace , it'll be worth it for the ease of access and the valuable time you save not messing with the backend. With Squarespace you can also sleep comfortably knowing that your site is perfectly optimized for every kind of device - an important feature considering how many people will probably be checking out your work from their phones.

The platform grows with its customers, keeping up to date with technology and also allowing you to add in things like e-commerce later on. Visuals are definitely important, but if you want to look super professional, one way is to have a clean, descriptive web address for your site. This also makes you easier to search, and therefore easier to contact.

How to Create a Powerful Web Presence

Plus, if you're lucky you'll score your name yourname. Squarespace actually gives you a free domain for a year when you sign up for an annual membership, and if your desired '. Make sure you don't overwhelm. Choose a design that is attractive and direct. Clutter is bad at home or the office and it's just as bad online. For a side-by-side comparison of the best website creators, visit our sister site, Top Ten Reviews. In , OuterBox reported that more than 62 percent of shoppers made purchases using their cell phones, and the stats show that over 90 percent of shoppers use their smartphones even while in retail stores for comparing prices and looking at product reviews.

Further, 40 percent of consumers will go to a competitor if they have a bad experience with a mobile website. You need to have a domain name that describes your business or is your company name.

How to Create a Small Business Website

You can even have multiple domains that point to the website. To learn more about what makes an effective domain name, read our article on choosing the best domain names. If your business depends on people being able to contact you or call your sales team, put that information where they can find it easily. If you use social media to connect with customers, then be sure to put links at the header or footer, where they are easily found. Dan Veltri, co-founder and chief product officer of Weebly , advised limiting your top-level navigation menu to five clearly labeled tabs with related pages organized under them.

Building a Business Website: A Small Business Guide

You should also have a clear way to get back to the home page no matter where your readers land. Very often, a search can take your reader to a page other than the home page. Paul Bolls, an associate professor of strategic communication at the Missouri School of Journalism, said that readers need to be able to put information in context. If a site has too much information, it overloads the mind, making it unable to retain the new information. Be sure you use a balance of text and graphics that present a clean page. More expensive but is great for sites that get extremely large amounts of traffic.

Dedicated Hosting — My advice is to start with a shared account and as your site grows, scale it to a dedicated account. Make your content visible through Search Engine Optimization SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.

Create a Facebook Fan Page to centralize your customers and help them engage with your brand, business, and content in new ways. Customize the look of your fan page to keep your brand consistent and unique more on this tomorrow.

Make it Easy for Your Customers to Access and Navigate Your Site

Share exclusive content on your Fan page such as videos, podcasts, and etc. Install the Networked Blogs app to automatically share your blog posts on Facebook.

1. Determine the primary purpose of your website

Follow thought leaders, influential types, bloggers, and others who are related to your industry. Engage by sharing related content, commenting, and promoting others. Search for videos related to your industry, product, service, or blog niche. Create your own web TV show and upload video interviews of people related to your niche. Mobile-friendly sites turn visitors into customers. The Next Chapter of the Internet.

Resources for Entrepreneurs to Start and Grow Successful Businesses

Make sure you don't overwhelm. Conclusion By now, you must have realised the importance of building online presence for your business. Consumers turn to the internet for everything from product research to location and operating hours. This will help your clients identify your company quickly and easily on the web. Squarespace offers customizable templates that will fit your any of your objectives, visually and professionally. In , OuterBox reported that more than 62 percent of shoppers made purchases using their cell phones, and the stats show that over 90 percent of shoppers use their smartphones even while in retail stores for comparing prices and looking at product reviews. This could be as simple as having an option to increase the size of the text on your website.

Good Domain Name Picking Tips. Filter image results by color in Google Search Engine.