Business News Daily talked to hiring managers, recruiters and social media experts about how to optimize your social media accounts for your job search. As the go-to network for both job seekers and hiring managers, your top priority should be perfecting your LinkedIn profile. It may send the message that you're not taking enough care with your job search or professional image. Reynolds also said you should keep your profile up-to-date because many hiring managers use LinkedIn to find applicants — sometimes before they even post a job opening.
Dana Case, director of operations at MyCorporation.
The brands and people you engage with on Twitter directly impact your followers' perception of you and may affect whether hiring managers believe you're worthy of working for the company. When you're looking for a job, a good percentage of your tweets, retweets and replies should focus on topics that are relevant to the companies you want to work for. You can achieve this by using keywords and hashtags that professionals in your field talk about and follow. Responding to their tweets and showing your value can give you an advantage over the other candidates who aren't trying to communicate.
Before you start using Facebook to your advantage, you need to make sure it's not hurting your image. Be sure to delete or untag yourself from any questionable posts or pictures. Once your page is scrubbed clean, you should only post appropriate content. Keep control of your privacy settings and if you are out partying, enjoy the moment and leave your phone by your side.
Once it goes live, it lives online forever. While it's important to use privacy settings for personal information, you should keep some information public such as your employment information, location and professional skills. You should be searchable to hiring managers. It's always a good idea to engage with industry leaders and portray yourself as a thought leader on all social media platforms.
Not only can you see how many people checked you out and, in some cases, who , you can see how many actions you made in a given week.
Zhang explains the value of this data: While LinkedIn is a great place to show off your professional experience, Twitter is a great place to establish yourself as a thought leader in your industry. So, focus less on your personal accomplishments and more on sharing great articles about your field, commenting on news in your industry, and having a conversation with other major players. Are you an expert in a particular industry?
A great way to begin engaging with strangers on Twitter is to re-tweet one of their posts that you like or reply to an article they posted thanking them for sharing or giving your two cents. You have to give to get. For many, groups are kind of the weird underbelly of LinkedIn; everyone knows they exist, most people are members of at least some, but very few people actively use them. Develop your online 'brand' Credit: As a job seeker on LinkedIn, the best thing that can happen is that a recruiter or hiring manager finds you and reaches out. You can also use that search bar to look for terms that apply to the job you want.
Do you share great news articles or interesting photos? Nothing looks worse—or turns off followers more—than a Twitter stream just promoting your own thing. So make sure to mix it up to really interact with the community!
Share shout-outs and links to awesome projects your colleagues are working on. Re-tweet articles that others have shared that you really loved, too.
I know it may seem counterintuitive that doing this will help you promote yourself, but trust us: You have to give to get. Also unlike LinkedIn, you should absolutely show off a little of what makes you unique on Twitter. Obviously you want to keep it professional—no cursing, telling your favorite kind-of-inappropriate jokes, or sharing articles that could be offensive or divisive—but consider using some of your tweeting time to share articles about your hobbies, comments on your favorite TV shows, or funny observations from your day-to-day life.
Doing so will keep your feed constantly updated with new advice and inspiration to help you land that next gig.
Many companies have specific Twitter accounts dedicated to their hiring initiatives—and following them is a great way to stay on top of any new jobs. Doing this is a great way to start building a community, start interacting with others in your field, and—if they follow you back—start being seen as a thought leader. A great way to begin engaging with strangers on Twitter is to re-tweet one of their posts that you like or reply to an article they posted thanking them for sharing or giving your two cents.
You can develop a rapport with people you may not have access to in real life. First of all, they will often tweet about job openings, helping you find them before other people do. Social recruiting expert Katrina Collier shares: What does that mean? Herman explains more about the pitfalls of Twitter networking here. Keep an eye out on Twitter and other social media platforms, for that matter for hashtags relating to jobs.
Employers who want to cast a wide net will often tweet out job applications with accompanying hashtags. You can also use that search bar to look for terms that apply to the job you want.
Luckily, there are plenty of external tools ready to help you out. Collier recommends ManageFlitter for searching bios to find interesting people.
Learn more about how she uses them here. Recruiters sometimes use these same search tools on social media, so make it easier for them to find you for potential jobs by putting keywords related to your industry in your bio! If nothing else, it will help people more quickly understand you when they stumble across you or want to learn more after you reply to one of their tweets. Going to a conference or other big networking event? You can use Twitter to connect with the people at the event even better! Many such events will have a hashtag that will allow you to see who else is talking about it and what they are saying.
Herman shares how she makes this work for her. Are you sharing a link to an article you had published on an industry blog?
An update about a new milestone you helped your company achieve? We often post these on our Facebook for the support and excitement of our friends, but consider making some of them public.
That way, when a recruiter does land on your social media page, he or she will see some activity and can learn a little more about you for potential jobs. We often think about it this way: If you would post it on your professional Twitter, consider making it a public Facebook post. By doing this, you can get daily updates about their activity—giving you talking points for an interview and potentially alerting you to openings for jobs.
Referrals are still one of the best ways to land a job, and your friends and family are going to be more wont to help you than that person you talked to once at a networking event—you never know who they know. Just be extra careful with this one: When in doubt, send an email blast or Facebook message to the people you know you can trust instead.
Learn more on asking your network for help here. There are plenty of other sites and networks out there that are dedicated to specific industries. It would be smart to have a Flickr account. Consider joining the Behance community. Consider using some of these other platforms to help you get a little more creative in your job search materials.